It’s been another busy month for the team at Roxoa with even more great news to celebrate!
This week Gold Boutique was shortlisted in the 2020 Influencer Marketing Awards. The awards recognise the achievements of the industry’s leading agencies, brands, influencers and technologies.
Gold Boutique will be up against 9 competitors in the category for the Most Effective Collaboration or Partnership for the Chloe Sims X Gold Boutique collection.
As the first celebrity collaboration for Gold Boutique, the Chloe Sims X Gold Boutique collection was established to create a long-term partnership while increasing brand awareness and social media reach.
What started as a one-off post with Chloe soon turned into a long-term project. After seeing Chloe continue to wear Gold Boutique items to events, filming and appearances her role as an organic brand ambassador blossomed into an official collection.
Over the course of 12 months, a campaign was put together centred around a handpicked selection of 21 pieces from Gold Boutique. The campaign included regular sponsored posts on Instagram as well as updated creative assets for the Gold Boutique website and email marketing.
Social Media and PR Manager, Louise Barber, said: “After seeing Chloe wear our jewellery it seemed a natural fit to establish a collaboration. We’re thrilled with the results and to receive recognition for all our hard work.”
With a ceremony set to take place on 25 March at the Sheraton Grand, London, entries will be judged by a panel of experts. Keep your eyes peeled to see if Gold Boutique takes the top spot!
