Designs for everyone. Jewellery for you.

Celebrating every kind of style, discover a leading group of jewellery brands.

We’re a group of top online jewellery stores based in the UK, selling statement products to customers around the world. From handmade fine jewellery, vibrant gemstones in classic designs to trend-led everyday essentials, we believe expertise and an eye for style go hand in hand. Crafting our own path, collaboration and innovation underpins everything we do.


Established in 2007, we’ve always had a keen eye for exceptional quality and service. Building from the ground up, we’ve developed a leading group of online jewellery stores with a global audience.

We started in the world of fine jewellery. As we’ve grown we’ve moved into contemporary styles, lab-grown gemstones and everyday essentials.

From a wealth of experience and forward-thinking, we have a pervasive understanding of the industry. We embrace trends but never forget what is timeless.


Handcrafted from the point of order, QP Jewellers offers a wide range of fine jewellery in classic, delicate styles. From precious metals to the finest gemstones, timeless is our intention.
Big looks, fresh styles and feel-good vibes. Crafted in solid gold and sterling silver, Gold Boutique is all about high-quality trend-led designs made to last.
Embracing the bold, Ruby & Oscar is all about contemporary jewellery that pops. Specialising in lab-created gemstones and following the latest trends, look no further for a vibrant statement.


Our team is what makes Roxoa tick. We’re a creative, analytical, talented bunch and know our way around a punchline – if we do say so ourselves.

Ready for any challenge, come join us for the ride.

David Adams


Matt Silversides

Managing Director

David Whitfield

Director of Customer Experience

Pawel Skowronek

Head of Web Development

David Norminton

Web Developer

Craig Lawson

Ecommerce Assistant

Chris Oliver

Web Developer

Maddy Fisher

Social Media Executive

Jacob Husbands

Content & SEO Executive

Calum McClurkin

Paid Search Specialist

Emma Simpson

Senior Marketing Executive

Erin Theaker

Digital Marketing Apprentice

Pete Maughan

Head of Design

Alex Robson


Curtis Rowlands

Senior Photographer

Amy Robson

Customer Services Representative

Gavin Proctor

Warehouse & Logistics Manager

Julianna Rajkowska

Warehouse & Logistics Coordinator

Kathryn Horrocks

Ecommerce Project Manager

Erin Baker

Customer Services Representative

Join Us!

Check out our vacancies

Ads Served
0 B+
Product Views
0 M+
Queries Answered
1 M+
Products Listed
0 K+
Customers Gained
0 K+
Revenue Generated
£ 0 M+


Based in the UK, we source our jewellery from around the world, working with dynamic manufacturers and wholesalers. As a result, we’ve developed a diverse jewellery portfolio and a streamlined process, getting maximum results for our partners.

From stainless steel to solid gold, cubic zirconia to diamond, everyday essentials to timeless classics – we provide jewellery for everyone, delivering globally.

Becoming a supplier with Roxoa is the start of a strong, successful partnership. Want to learn more?